How to Double Your LinkedIn Audience & Land Your Dream Job w/ Basant Shenouda @ LinkedIn

 

Recently I had the pleasure to sit down with Basant Shenouda. She's an incoming Business Leadership Program Associate at LinkedIn and owner of Basant Blast, her company where she helps clients with career advice and personal branding. 

 

Now, this Strategy Talk will admittedly be a little different than some of the others you've heard on the podcast. While we definitely cover marketing and personal branding on LinkedIn, which Basant is an absolute pro at with 19 thousand followers and crazy engagement on her posts, we actually kick off this talk with a deep dive on interviewing tips and job prospecting hacks for marketers. For any of you talented marketers out of a job or between jobs, we hope these tips come in handy. Because Basant is THE source for this type of advice after interviewing at major tech companies like Google and Facebook and eventually landing her job at Linkedin. 

 

But she didn't get there without dealing with a good amount of rejection along the way and she has an amazing outlook on rejection which you all have to hear. In addition to the job hacking tips, we'll touch on a couple of great strategies for building your LinkedIn personal brand and even how she more than doubled her audience from 8k to 19k in a matter of a few months!

 

I'm really excited about this one so get comfortable and let's dive right in. Don't forget to follow us on LinkedIn and visit us at marketingstrategy.com where you'll find the most effective strategies for rapid growth, for marketers, by marketers. Till next time.